Comments on: Personal Branding in a Crowded Society

By: Jenna

Jenna — Fri, 02 Jul 2010 16:59:13 +0000

Great article, tons of information. I have to agree with Bruce, and I would just like to add that we also need to find our niche in the market and then work on that after.

Thanks Kelly!

By: Haydee

Haydee — Fri, 02 Jul 2010 16:17:11 +0000

Thank you so much Kelly for passing on the principles you have gotten over the years. I appreciate your efforts to give us these knowledge us well. I will will continue reading your posts and I hope that you would continue writing more.

By: John

John — Fri, 02 Jul 2010 16:04:41 +0000

Great post on personal branding.

I particularly liked inclusion of the history of branding, nice touch.

Good job on this post, I reckon too many of us bloggers fail to make that connection when they discuss this topic. But you made some very valid points on here, when you said that if one will spend the entire marketing efforts on being the single word in people’s mind…that was a lightbulb moment for me. Thanks!

By: Vicky

Vicky — Fri, 02 Jul 2010 15:15:18 +0000

Great post on personal branding, loved the bit of history there. And you are right, branding is not confined to just the company’s logo but a feeling. For a company to achive that, I think there should be some degree of personal connection with the consumers as well.

By: Kelly Smith

Kelly Smith — Sat, 22 May 2010 14:15:51 +0000

Bruce,
Yes thank you for the comment. In my opinion you are correct. You can try to fake who you are but it won’t work. You must recognize your essence and brand it for whatever it is to attract those interested in that message.

By: Bruce

Bruce — Wed, 19 May 2010 14:44:08 +0000

Thanks for adding to the discussion about this issue. If I am add something, personal branding is more about promoting who WE are and thereby having those seeking those same values recognize what we stand for. In my opinion it isn’t so much what the biases of the market are, its telling people what OUR biases are and then tell that story. It can’t be made up, its who we are, our essence if you will.

Thanks again.

By: Kelly Smith

Kelly Smith — Mon, 22 Feb 2010 06:07:25 +0000

Greg, thanks for the comments. I also enjoyed your blog. I will have to take a closer look at what you are offering.

By: Greg London

Greg London — Sun, 21 Feb 2010 21:55:26 +0000

I really like what you said about the brand not being a logo or trademark, instead it’s a feeling. I think once you put so much of yourself into your business it really becomes a part of you.

Great article.
Greg London´s last blog ..Join My Easy Task and get a $1.00 bonus for your first campaign

By: Kelly Smith

Kelly Smith — Fri, 15 Jan 2010 05:14:46 +0000

Thanks again.

By: Drew

Drew — Thu, 14 Jan 2010 21:47:27 +0000

Hi Kelly,

Great post! I really agree with your statement:

“But a brand is not a logo or a corporate trademark, it’s “a gut feeling in the mind of the consumer*” It’s what a person perceives the company to be which may be far different than what the company wants them to think they are.”

Our goal as marketers (or individuals) is to understand our market’s predetermined biases, values, etc. and create and live up to a story that marries well with them. If the market believes are story, they’ll perceive us as we want to be perceived.

Thanks for the inspiration!