The social media craze has given consumers incredible power. Websites like yelp.com and others make it possible for people to give their opinion of their experience with any business. It’s been said that the social programs can explode your business, they can also destroy it.
Now it must be recognized that the people that are more highly motivated to put a remark about an experience with a company are those that have had negative experiences. Somebody who feels they’ve been taken, ripped off, or exploited in any fashion are determined to tell the world about what happened.
But companies had better wake up to this reality. Unless they have someone that is looking over these different types of sites at least weekly, preferably daily, they’re going to be in trouble. Please see the video below showing the experience of one of my customers.
It’s a lesson for just about every single business out there.