Rebecca Lieb from ClickZ wrote an article about “Microhoo’s Battle Is For The Hearts And Minds,” which brings up the question that even if Microsoft and Yahoo are successful in building a search engine better than Google’s, will it matter?

She continues on to express the notion that once people have established a particular behavior, in this case going to Google to do their searching as the vast majority of users do now, will they change their behavior from that established habit?

In my opinion it really depends on only one thing-human behavior. But I’m not talking about the behavior of the searchers, I’m talking about the behavior of the management of Google.
Read the rest of this entry