There is not a single company running today that cannot use more leads, more customers or more sales. The recent drop in the economy of our country and the world, has left many a company in a fairly tight situation. Of course they need more leads but they’re not sure the best way to find them. In many large corporations advertising and marketing are the first things to go which has always been perplexing to me.

Why cut off the source of future growth?

Any company who adopts this mentality is doomed until it realizes what it’s done. I know there are accountants and bean counters and boards to answer to, and at first it may look like a good decision: an instant drop of expenses of anywhere from 2 to 15%. But the question is, how are they going to replace it? Read the rest of this entry